An importer-turned-manufacturer

Goya's investments

The Hispanic population in the U.S. has grown 62% since 2000. That's led to a surge in folks looking for a taste of the old country. La Moderna is just the latest example of an importer-turned-manufacturer that caters to that consumer base.

The king of Hispanic cuisine is Goya Foods. Goya is a U.S-based company, with headquarters in Secaucus, NJ. But it was founded by Spanish immigrants in 1936, and built itself into a giant of Latin food by catering to every subset of New York City's Hispanic population. Goya brand foods proved popular with people with roots in Puerto Rico, Cuba, Colombia, Venezuela, Panama, et al. And Goya managed to serve them all largely through production facilities in in Puerto Rico, Spain, and the Dominican Republic.

In 2013, Goya opened a new state-of-the-art manufacturing facility in Texas after building a few smaller manufacturing/distribution centers in several states. The Texas plant turned out to be only the start of a larger effort. In March of this year, Goya announced it would spend $250 million to expand production and build four manufacturing and distribution facilities here in the States. New plants are slated for California, Georgia, New Jersey and Texas.

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